Securing a direct selling licence is only the first regulatory hurdle. Aviance need to register all food supplement and cosmetic products with the Drug Control Bureau before the products can be offered for sale.
Product registration looks simple but is shrouded with mysteries. Probably, only a limited range of products, mainly home care products, would be available upon the launch.
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Website: http://www.bpfk.gov.my/
After the BPFK approval, Aviance need to affix the hologram sticker on every product item. This is only available from a company, Meditag, belonging to an ex- Director General of the Ministry of Health.
Knowing Unilever's straightforward and no nonsense policy, Malaysia can be a big obstacle to operate a highly regulated direct selling business. On the plus side for the company is that Malaysian are gullible and there is a huge market for direct selling.
Until I have evaluated the Marketing Plan and the business model of their Malaysian operation, no comment at this point in time.
A traditional FMCG company with more than 100 years history moving into network marketing is something puzzling. Although they have a successful operation in Thailand, network marketing is a very strange business. The success of one country need not replicate to another country. The saying goes, "The grass looks greener on the other side"
I have been with Unilever and also worked for a direct selling company. I was also an ex-Amway distributor.
So, I have seen the conventional business and the two sides of direct selling business. Which is a better business model? Until you have tried it, you never know.
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