Saturday, November 22, 2008

Direct Sellers' Manipulation



Business of Integrity ???.

“Multi-level marketing is a business of integrity” – the MLM companies claimed. “We are in a business of great integrity” – the direct sellers claimed.

How true is this? Some MLM companies maintain a high level of integrity and guarded this aspect of their business diligently. Other MLM companies leave you a lot to be desired and lots of room to questioning. There are also direct sellers who are highly ethical and possess a high degree of integrity. But the number is small.

In my last posting, I have highlighted how the MLM companies can manipulate the distributors/direct sellers’ commission and their ranks..

Now, I am going to share with you my encounters of how the direct sellers manipulated their downlines or their peers. Your uplines are your mentors. But how many of them have the quality to use the term “mentor”?

Receive commission on behalf of downline.

Many of the new recruits (newly sponsored distributors) are reluctant to disclose their bank account number to their upline (sponsor) and also do not want to write their bank account number in the application form. The MLM industry is still being perceived negatively by the public in general. They are afraid of being conned.The new recruits are general skeptical about the prospect in the MLM companies. So, they would authorise their uplines to collect their commission. Some uplines are honest, but others are not. They would quietly pocket their downlines’ commission, if nobody asked. Or they will use the downlines’ commission to roll their business by delaying the payment to their downlines. Complaint of this nature is rampant.

Manipulate Transfer of Business Volume Points.

It is a common practice for the upline to purchase the product from the MLM companies and distribute to their downlines. Some MLM companies permit the uplines to purchase products directly under the name of the downlines, by generating multiples invoices. Other MLM companies do not permit this.

The uplines who purchase products on behalf of the downlines are supposed to transfer the business volume points to the respective downlines to enable them to earn the commission and qualify for the relevant ranks. Some unscrupulous uplines do not transfer the business volume point correctly.This deprived the new recruit of the commission entitlement.

Some new recruits drop out or given up on the business, but their distributorships are kept alive by the uplines without their knowledge This is done by purchasing the products under they names or transfer business volume points into their account in order to maintain the number of distributors in the organisation to qualify or retain the rank.

Duplicated the MLM companies’ training materials, i.e cassette tapes, video tapes, CD-Rom. DVD and passing them off as original.

Some distributors knowingly pirated the MLM companies training materials and distribute to their downlines. Others pirated the training material and passed off as original to their downline, to make money.

This practice is rampant with most direct sellers.

Stock up of Product.

Contrary to the concept of direct selling, some upline encourage their downline to carry stock. They claimed that as a business person, carrying stock is economical and convenient to operate the business, so as not to miss any sales whenever a customer wants the product then. This is like running a conventional business. By this practice, the uplines hope to increase their group business volume points and move to higher rank. This practice spelled disaster for the distributors. It has been proven that stock up does not work because some MLM companies change product packaging or product formulations frequently.

Selling the illegal “get-rich-quick” with misleading promotion and information

I had a rude shock when one of my friend, also a professional accountant, joined a banned MLM company, “Image Direct” a few years ago. The accountant has his own accounting firm and was in the MLM business for many years. He was with a highly reputable MLM company, earning good money. He changed his business from a reputable MLM company to an illegal one. He introduced “Image Direct” to me knowing that it was an illegal get-rich-quick scheme. He was questioned and the answer he gave was totally unexpected from a professional man. He said “There are so many greedy and gullible peoples out there. If I don’t conned them, other peoples will”

Introduce you to more than one MLM company’s business and land you in trouble.

Many seasoned and experienced direct sellers know the fine prints in the distributorship agreement that prohibit distributorship in more than one MLM company. Yet, uplines with financial commitment problems will do more than one MLM companies and also introduce their downlines to the other MLM companies. Or when they have personal problems with a MLM company, they will discredit the company and convinced their downlines to move en-bloc to another MLM company.\

Rank Buying & Undercutting consumer prices.

As a consequent of the unethical training from uplines, they stock up product in order to buy rank. This can cause financial strain on the distributors’ cash flow. Under such situation, the logical solution is to get rid of the stock, to regenerate cash flow. They resorted to price under-cutting. This can upset the market and MLM company. They are also at risk of being terminated by the MLM company.

Misused product and teach downline to do the same

I have seen a video presentation of a Japanese distributor drinking a Liquid Organic Cleaner just to prove how safe the product is. There is another case of a distributor drinking a biodegradable vegetable rinse for treating diarrhea. The instruction on the product label clearly stated for external use only. What is the side effect? Nobody knows

They are showing their acts to their downlines, although these acts are not sanctioned by the MLM companies

Become “quack” doctor and prescript “Cure All” medicine.

Direct seller are fond of taking advantage of people in distress, especially the terminally ill peoples. There are many direct seller who claimed that their health food product can cure cancer, although non of the MLM companies ever claimed that their product is a medicine for treating cancer patients.

There are also direct sellers who claimed that their health food product is anti-aging. I believed that healthy lifestyle and health food can slow down aging. Some specially formulated health foods can slow down aging. But I have yet to come across any scientist or doctor whom have discovered or invented an anti-aging product.

Snatching your downlines.

Some direct sellers are very good at “poaching” or ”snatching” downlines. Once a distributors signed the application form to join the MLM company under a particular sponsor (upline), that distributor remains in the line/group, technically forever. But some MLM company has this rule of allowing a “lapsed” distributor to re-join the company under another sponsor/upline after a period of inactivity of 6 months to one year.

Some experienced direct sellers are very good at manipulating this rule of ‘inactivity” in order to “snatch”other direct sellers’ downlines. They would look for new recruit whom have great potential of developing the business and lure them over by discrediting the other direct sellers, or character assassination of the other direct sellers. Sometimes, they found that their friends and relatives have joined the other lines and wanted to “snatch” them. They would manipulate this “inactivity rule” by coaxing the new recruits to remain inactive for the qualifying period and later join the group. Money changed hand during this period of “inactivity” to keep the new recruits happy.

So, tell me what do you mean by”MLM is a Business of Integrity and Ethics”? I have worked for a MLM company and also been a distributor for a MLM company. I have seen the good, the bad and the ugly of this business, from both sides. The MLM companies and the direct sellers always claimed the “Goodies” but never tell you the Bad and the Ugly side of the business.

Be Wise. Do not let yourselves being manipulated by others.




Tuesday, November 4, 2008

How Did the MLM Company Manipulated the Commission System


The commission computation system is not transparent to the distributors. So, there are many ways and means for the unethical MLM companies to manipulate the distributors’ commission. During the period of business downturn or financial crisis, the unethical MLM companies would use the distributors’ commission as a temporary measure to fix their financial problems.

Most MLM marketing plans have a two-tier commission system. The tier one commission is based entirely on the group business volume points (BV, PV, SV etc). The tier two is based on qualified ranks’ pool. This is a pool fund set up for certain qualified ranks of the distributors.

Tier one commission is more difficult to manipulate. Although some unscrupulous MLM companies manipulated this, diligent distributors who keep track of his/her group business volume can detect such manipulation. MLM companies usually manipulate the roll-up business volume points from certain unqualified distributors. If the MLM companies are caught , they would always use the excuse of “computer system error” and recalculate the commission for the distributors. If nobody complains, they would get away with this manipulation and re-attempt it again and again.

Tier two commission is very easy to manipulate and difficult for distributors to detect. Most MLM companies do not publish a monthly list of qualifiers for these pool of funds.

These pool funds are mainly the “Travel Incentive Fund’, “House and Auto Fund” and the “Profit Sharing Fund” The total paid out for these funds is ranging between 4% to 8% of the business volume. And these funds are paid either monthly or annually. They can come either in cash or in kind. How does this pool system works and how did the MLM companies manipulated these pool funds?

For example, ABC Network Co. has an annual turnover (sales) of RM130 million and the Business Volume(BV) is 100 million points. The pool fund paid out is 8%. The total paid out value of these funds amounted to a whopping RM8 million.

The points earned by each qualified rank are:-

Platinum 8 points
Gold 7 points
Silver 6 points
Bronze 5 points
Sapphire 4 points
Emerald 3 points
Ruby 2 points
Jade 1 points

Note: These points are different from the Business Volume points for Tier one commission.

The total value of the pool depends on the business volume generated and the total points accumulated to share the pools depends on the number of qualifiers and their respective ranks, i.e number of qualifiers multiply by the points for each qualifier’s respective ranks.

Take the “House & Auto Fund” that is normally computed monthly as an illustration.. Assuming the Business volume for the month is 10,000,000 points. If this fund’s paid out rate is 2% and the total qualified points for this pool is 200, the pool distribution is calculated as follow:-

Business Volume 10,000,000 X 2% = RM200,000

The value per point for this pool = RM200,000 divide by 200 points =
RM1,000 per point.

Therefore, a Platinum distributor will earned RM8,000 (8 points X RM1,000 per point) for “House & Auto Fund” for the month. Similarly, an Emerald distributor earned RM3,000 (3 points X RM1,000 per point) from the same fund.

The same method of calculation applies to other pool funds, irrespective of whether they are computed monthly or annually.

So, how did the MLM companies manipulated these pool of funds.

Firstly, the list and number of qualifiers in each rank is not be published. Secondly, the points accumulated month by month is not published. Thirdly, non-qualified distributors may be added in to share the pool (favouritism) without the qualifiers’ knowledge and fourthly, the accumulated points in the pool can be arbitrarily added (cheating) to reduce the value per point. Finally, the “First Distributor” in the scheme is usually the MLM company itself. This “First Distributor” also takes a bite from the pool by some unethical MLM companies. This should not be the case. But in reality, it is.

MLM may not be a business of Integrity as claimed. Be wise and be bold. Check the MLM company that you “work” for. Many MLM companies manipulated the pool funds that they promised to pay to the distributors with “full integrity”. This is a BIG QUESTION MARK of the MLM Business.