Unilever Mult-Channel Network Marketing Business Launch.

The giant FMCG (Fast Moving Consumer Goods) company, Unilever, has obtained a Direct Selling Licence from the Ministry of Domestic Trade and Consummers Affair in Malaysia recently. This is after many years of market talk of Aviance entering Malaysian market. Trading under the brand name "Aviance", the business launch is targeted in August 2011. 


Securing a direct selling licence is only the first regulatory hurdle. Aviance need to register all food supplement and cosmetic products with the Drug Control Bureau before the products can be offered for sale.


Product registration looks simple but is shrouded with mysteries. Probably, only a limited range of products, mainly home care products, would be available upon the launch.

National Pharmaceutical Control Bureau(BPFK), Ministry of Health Malaysia, Jalan Universiti, P.O.Box 319, 46730 Petaling Jaya, Selangor, Malaysia. Tel: 03-7883 5400 Fax: 03-7956 2924

Website: http://www.bpfk.gov.my/

After the BPFK approval, Aviance need to affix  the hologram sticker on every product item. This is only available from a company, Meditag, belonging to an ex- Director General of the Ministry of Health.


Knowing Unilever's straightforward and no nonsense policy, Malaysia can be a big obstacle to operate a highly regulated direct selling business. On the plus side for the company is that Malaysian are gullible and there is a huge market for direct selling. 


Until I have evaluated the Marketing Plan and the business model of their Malaysian operation, no comment at this point in time. 


A traditional FMCG company with more than 100 years history moving into network marketing is something puzzling. Although they have a successful operation in Thailand, network marketing is a very strange business. The success of one country need not replicate to another country. The saying goes, "The grass looks greener on the other side"


I have been with Unilever and also worked for a direct selling company. I was also an ex-Amway distributor.


So, I have seen the conventional business and the two sides of direct selling business. Which is a better business model?  Until you have tried it, you never know.

Unids ( Website of Aviance Thailand) Newsletter for members of www.unidsys.com only The Malaysian Aviance start up is probably lead by a group of direct sellers called TEAM BLAZER

BMI - BE MILLIONAIRE,  We have Good News! Fellow members of UNIDS, We are excited to announce that Unilever aviance Malaysia Sdn. Bhd. has already received the permit license No.AJL931915 (AJL=Akta Jualan Langsung) We will have our first BMI meetings -Be Millionaire, Be International, for two nights. Don’t miss out on these millionaire opportunities  BE INTERNATIONAL 1st BMI – Be Millionaire, Be International at  Pelican 3, Pearl International Hotel, Old Klang Road, Kuala Lumpur  (map) Entrance fee is RM5 per person (limited tickets)   2nd BMI – Be Millionaire, Be International – Check this out